Seminar 5

Friday 16th March
Reading 4:  Bruns, A., 2008. The Future Is User-Led: The Path towards Widespread Produsage. Available at: [Accessed 11/03/2018]

2 week delay for this seminar but I’m not complaining. After being told off like school children for 15 minutes, we finally started to analyse the reading and answer the questions for seminar 5’s activity.

1. Which three events that took place between 2005-6 does the writer claim would affect the intellectual life of developed and developing nations for years to come?
Traditional big companies bought out small companies which made the OG social media of Web 2.0 (Yahoo! bought Flickr. Google acquired YouTube. Rupert Murdoch purchased MySpace).

2. What are the six things that “Generation C” refer to?
Content, creativity, community, control, celebrity, cash.

3. What is the relationship between Web 2.0 and Generation C? How has this relationship emerged?
I think both influence each other: Web 2.0 brought up Generation C, but Generation C helped make Web 2.0 become what it is now.

4. Bruns uses Wikipedia as an example to explain the shift to “Produsage”. Can you think of any other example that you could apply this theory to?
Any platform now days – memes are a great example; using an image/GIF already out there in the world and making it your own.

5. Do you think that Bruns provides a positive or negative account of the development in production as a result of Web 2.0?
I think Bruns is neutral in his Journal. He just acknowledges that it’s happened and looks at both sides of the spectrum.

6. Can you think of any negative consequences of “produsage” particularly in relationship to the media industry?
There’s no limit on the internet: some is mediated yes (YouTube Kids) but only to a certain extent. For example, my God-daughter was on her YouTube Kids over the Christmas period when I visited. The princess show that she was watching had a clown as a guest, in the side bar coming ‘Up next’ was the trailer for ‘IT’. She is 7 years old. As soon as I saw it in the corner of my eye loading up, I frantically grabbed her iPad to cancel. I get that conglomerates like YouTube can’t mediate what everyone is doing every moment of the day, but you would have thought they could be more thorough.

7. How could you apply this reading to your own writing?
Relate “produsage” and Web 2.0 with the Generation C to my own media usage for my reflective essay.

Notes and Quotes:
– The reading was basically about: Generation C is currently around because creators and consumers; they’re more able and capable to use Web 2.0.
– Human behaviour: more on audience as a community (commenting, sharing, liking) on their experiences in the internet.